Tool review · Design
Looka
An AI logo you can preview for free — not a Canva Pro costume, and not a $20 art director.
Gregory Greenstein, Aiacent
- Published
- Updated
- Pricing verified
- How we rank
The Aiacent take
Looka is the correct desk when the expensive part is a logo someone will actually download this week: preview for free, a one-time package when vectors are named, an annual Brand Kit when social tiles and cards have to match. It is a bad substitute for Canva Pro when the expensive part is a tile you will still edit every week, and a bad substitute for Brandmark when the leftover job is a printed one-time package with a dollar we could read. Mixing those up is how you pay Brand Kit Web so a Canva file felt lonely.
We score it 7.4 as the AI logo plus brand-kit pick — under Canva on the everyday canvas job, next to Brandmark when the leftover job is a one-time mark. Is Looka worth it is the subscription. Canva vs Looka is the two-way. The branding stack is the order.
Public structure comes from looka.com/pricing, checked 20 September 2026. Official Option 1: Brand Kit and Brand Kit Web, billed annually — unlimited logo changes, full ownership even after the subscription ends, hi-res and vector files, 300+ branded assets (social, cards, signatures, letterheads, invoices, guidelines). Official Option 2: Basic and Premium one-time logo packages. Official Premium copy: multiple hi-res file types (PNG, EPS, SVG, PDF), color variations including transparent, unlimited post-purchase changes, full ownership, lifetime technical support. Official FAQ: logo packages are one-time; Brand Kit is an annual fee; you can buy a logo without a subscription. Cloudflare blocked static dollar numerals on our fetch. Confirm checkout. We will not invent a $20 / $65 sticker we could not read as a static card, or an Impact URL.
Product look · figure pending
Looka
Best for. Founders who will download a logo this week and may later pay for a Brand Kit.
Skip if. You needed Canva's everyday tile desk, Brandmark's printed one-time package, or a designer on retainer.
No vendor screenshot until a rights-cleared file exists at public/figures/looka.png. We do not hotlink app UIs.
Pros
- Official looka.com/pricing splits one-time logo packages from an annual Brand Kit — that is the honest job split
- Premium copy on the official page names hi-res PNG, EPS, SVG, PDF, unlimited changes, and full ownership
- You keep logo rights after a Brand Kit subscription ends — official FAQ, not a tweet
Cons
- Not Canva. If the leak is a Tuesday tile, a logo maker will not invent the canvas
- Static dollar cards did not render on our 20 September 2026 fetch (Cloudflare). Confirm looka.com/pricing — do not trust a 2024 blog
- A generated mark can look like every other 2026 SaaS badge. If you will not edit, you bought a template
Who it's for
- Founders who will download a mark this week
- Anyone who already rejected Canva Pro as a logo-only seat
- Small desks that can name vectors or a brand kit, not just 'AI logo'
Who should skip it
- Anyone whose week is a tile they will still edit (Canva — is Canva Pro worth it)
- Anyone whose leftover job is a printed one-time package with a dollar on the page (Brandmark)
- Anyone who has not used the free preview
What matters in the product
Free preview
The product until you download. Official page: generate first. If you will not pick a mark, you bought a generate.
One-time logo packages
Basic vs Premium on official Option 2. Premium is the vector climb. Confirm the live dollar.
Brand Kit
Annual. 300+ assets. Official FAQ: rights stay after the sub ends. You are buying the kit, not a prettier PNG.
Verdict
Preview free. Buy a one-time package when vectors are named. Buy Brand Kit when matching assets are named. Do not buy Looka as Canva Pro.
Open LookaFAQ
Refund and cancel terms are not listed here because we do not republish unpublished vendor policies. Check the vendor checkout and help center before you buy.