Tool review · Marketing
Tally
Unlimited forms and submissions for free — under fair use — not a Typeform brand desk.
Gregory Greenstein, Aiacent
- Published
- Updated
- Pricing verified
- How we rank
The Aiacent take
Tally is the correct desk when the expensive part is a form you will actually publish this week without a 100-response wall: logic, payments, signatures, uploads, Sheets and Notion, under fair use. It is a bad substitute for Typeform when the expensive part is a branded one-question finish, and a bad substitute for Growth Flow when the expensive part is enrichment. Mixing those up is how you stay on Free until the badge is the story — or jump to Typeform Plus and never use the 1,000.
We score it 7.5 as the free-first form — under Typeform on the branded climb, first when the card is the objection. Typeform vs Tally is the two-way. The founder stack is the order.
Public prices come from tally.so/pricing, checked 20 September 2026. The yearly toggle we fetched ('2 months off') lists Pro at €20 a month and Business at €65 a month. Tally's own help ('Tally plans and pricing explained') still prints Pro $29/mo and Business $89/mo. Confirm checkout currency. Free is unlimited forms and submissions within fair-use guidelines — official FAQ. Pro adds badge-off, custom domains, collaboration, partial submissions, custom CSS. Business adds data-retention control, email verification, 90-day version history. We will not invent a leftover Enterprise sticker or an Impact URL.
Product look · figure pending
Tally
Best for. Founders and marketers who will ship a form this week without a response cap.
Skip if. You needed Typeform's branded finish, or Growth Flow enrichment is the brief.
No vendor screenshot until a rights-cleared file exists at public/figures/tally.png. We do not hotlink app UIs.
Pros
- Free is the product — unlimited forms and submissions within fair use, logic included
- Pro is a brand-and-collab climb, not a response-bucket costume
- Belgium / GDPR, data in Europe — a real reason some teams stay
Cons
- Not Typeform. If the leftover job is a one-question branded finish, you bought a Notion-shaped form
- Official yearly cards we fetched are in euros; help still prints dollars. Confirm checkout
- Fair use is a real sentence. Treating Free as an unlimited lead mill is how you meet the guideline
Who it's for
- Founders who will publish a waitlist or intake form this week
- Anyone who already rejected Typeform Basic as a 100-response costume
- EU desks that want form data stored in Europe
Who should skip it
- Anyone whose week is a branded one-question finish (Typeform — is Typeform AI worth it)
- Anyone whose week is enrichment and Salesforce (Growth Flow)
- Anyone who has not used Free's fair-use desk
What matters in the product
Free unlimited under fair use
The product. Logic, payments, signatures, uploads. If you will not publish, you bought a toy. Fair use is the wall, not a hidden 100.
Pro brand climb
Badge off, custom domain, collab, partials, CSS. You are buying the mark, not more responses.
Business verify and retain
Email verification and retention controls. You are buying lead quality and GDPR-shaped knobs, not a prettier Pro.
Verdict
Stay on Free until the badge, the domain, or fair use is the wall. Do not buy Pro as Typeform, and do not buy Typeform as Tally.
Open TallyFAQ
Refund and cancel terms are not listed here because we do not republish unpublished vendor policies. Check the vendor checkout and help center before you buy.