Tool review · Marketing
Typeform
AI forms people finish — not a free Tally costume, and not a $20 ChatGPT survey.
Gregory Greenstein, Aiacent
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- How we rank
The Aiacent take
Typeform is the correct desk when the expensive part is a form someone will finish: one question at a time, AI-assisted create, logic, a branded URL, a response bucket you will actually hit. It is a bad substitute for Tally when the expensive part is unlimited free submissions under fair use, and a bad substitute for ChatGPT when the expensive part is the question. Mixing those up is how you pay Plus at $56 a month billed yearly and still draft the copy in a tab you never connected.
We score it 7.9 as the AI lead form — under Tally on the free-first job, next to it when the leftover job is a branded climb. Typeform vs Tally is the two-way. The marketing ranking is the scored campaign table. Is Typeform AI worth it is the subscription.
Public prices come from typeform.com/pricing, checked 20 September 2026. Monthly / yearly: Basic $39 or $28 (100 responses, 1 user); Plus $79 or $56 (1,000 responses, 3 users, badge off, custom subdomain); Business $129 or $91 (10,000 responses, 5 users, drop-off, conversion tracking); Growth Flow $379 or $266 after a 14-day trial (card required) — 10,000 responses, 5 users, 1,500 enrichments, Smart Insights, Salesforce, email/SMS follow-ups. Talent is a separate HR SKU starting at $119 a month billed yearly. Enterprise is a quote. The page still invites a Free plan as a taste — confirm the live Free card; we will not invent a response cap we could not read as a static numeral. We will not invent an Impact URL.
Product look · figure pending
Typeform
Best for. Marketers who will ship a branded form someone actually completes this week.
Skip if. You needed Tally's free unlimited submissions, or the leak is the offer, not the form.
No vendor screenshot until a rights-cleared file exists at public/figures/typeform.png. We do not hotlink app UIs.
Pros
- The product is a form people finish — AI create, logic, a branded climb
- Basic through Growth Flow are public on typeform.com/pricing
- Growth Flow is named: enrichment, Smart Insights, Salesforce, SMS — not a darker Business toggle
Cons
- Response caps are the bill. Basic's 100 is a taste. Treating it as Growth is how the invoice becomes the story
- Not Tally. If the leak is unlimited free submissions, you bought a costume
- A prettier form will not invent the offer. ChatGPT still writes the question
Who it's for
- Marketers who will ship a form this week and actually read the responses
- Anyone who already rejected Tally Free as the branded climb
- Growth teams who can name enrichment and Salesforce, not just 'AI forms'
Who should skip it
- Anyone whose week is unlimited free submissions (Tally — Typeform vs Tally)
- Anyone whose leak is the offer, not the form (ChatGPT — founder stack)
- Anyone who has not used the Free taste or Basic's 100 responses
What matters in the product
AI-powered form creation
The Basic product. If you will not edit the questions, you bought a generate. Clarify with AI sits on higher Talent-shaped cards — confirm the live matrix.
Response buckets
100 / 1,000 / 10,000. The bill is the cap, not the logo. Growth Flow does not raise the 10,000 — it adds enrichment.
Growth Flow extras
1,500 enrichments, Smart Insights, Salesforce, SMS follow-ups. You are buying a lead desk, not a prettier Plus.
Verdict
Buy Basic when a branded form is the weekday job and Tally Free's mark is the wall. Do not buy it as Tally, ChatGPT, or a Growth Flow costume.
Open TypeformFAQ
Refund and cancel terms are not listed here because we do not republish unpublished vendor policies. Check the vendor checkout and help center before you buy.